Logo is the face of the trade mark or even the whole company. Its designing as a rule marks the start of the new stage in the company development – work over the corporate style, selection of corporate colours, original distinguishing graphical elements, types. The successful logo can promote not only fruitful promotion of the trade mark. It is also able to have a substantial impact over the positive image of the company in general.
The logo designing is a complicated creative process. It requires the efficient interaction with the client. Specialists of other Agency will not only perform the preliminary search of the verbal part of your trade mark they also will be able to design a logo and register a trade mark after that. Thus, we can render you a full set of services.
It is rather interesting to observe the process of the restyling of logos of famous trade marks. It is notable that some of them exist for several decades without changes, and some on the contrary constantly experience different corrections.
We would like to suggest you several interesting examples:
The term “logo” appeared early 19th century in the typography (graphical decoration of the printed text by means of typing and positioning, using norms and rules, peculiar to certain language) and was a synonym of the term “double letter”, i.e. it meant the composition of two or three signs of the printing type. It emerged after the raise in production which resulted in the growth of volumes of the produced goods, export and competition increase. In the middle XIX the logo was used to name any text cliché, which should not be typed again and again. For example, the title-name of the newspaper.
In XX, the logo was used to name the symbolically-rendered type depiction of the name or the name itself in such a depiction, or the conventional symbol, defining the organization or product. Further, the opinions go different ways. Some people call the logo both the type and graphical part of the trade mark, the other ones – only the type part.
The first logo was the logo of Prudential Insurance Company – the Gibraltar Mountain. This logo appeared in 1896. In 1910, another logo appeared. It contained the picture of a dog Nipper, sitting in front of the gramophone and listening attentively to the sound. Slogan “Voice of His Master” is here the part of the logo. It is interesting that RCA Corporation, which has bought out Victor Talking Machine Company in 1920, still uses it for its products promotion.
The following requirements are as a rule performed to the logo:
One usually thinks that the ideal logo should perform six key functions:
© LLC «Goldmark», 2009-2024
All rights reserved.