According to the licensing agreement, one party (licenser) concedes to the second party (licensee) the permission to use the object of a right to the intellectual property (license) on terms, determined by the mutual agreement of the parties, regarding the requirements of the legislation.

One of the differences between the licensing agreement and rights transfer contract is the fact that the holder of the object of a right to the intellectual property, who is signing the contract, remains the same and is not changed.

Print media (press) (hereinafter referred to in the present part – mass media) are periodicals and such issues, which are prolonged, issues, which are published under the constant name with the periodicity of one and more publications (issues) during a year on the basis of the certificate about the state registration.

Thus, according to part 2 of article 11 of the Law of Ukraine “On print media (press) in Ukraine” the state registration should cover all the print media, issued on the territory of Ukraine, irrespective the sphere of distribution and method of their production.

The practice shows, it is not important only to get the legal protection of own object of the intellectual property, but also to take care of the reliable protection of own rights.

One of the methods of protecting one’s rights is the procedure of registering the objects of the intellectual property in the register, performed by the State customs service of Ukraine to perform the customs control over the movement of the present products through the customs terminals of Ukraine.

Logo is the face of the trade mark or even the whole company. Its designing as a rule marks the start of the new stage in the company development – work over the corporate style, selection of corporate colours, original distinguishing graphical elements, types. The successful logo can promote not only fruitful promotion of the trade mark. It is also able to have a substantial impact over the positive image of the company in general.

Specialists of our Agency render a wide range of informational and consultation services in the sphere of the intellectual property. Such services can concern both matters of registering objects of the intellectual property and matters, connected with the protection of rights to the given objects. Moreover, the matters of protecting rights to the intellectual property become more and more topical.